Clarence's Greatest GiftClient
National Pediatric Cancer Foundation
Year
2024
Project Summary
Clarence’s Greatest Gift is a children’s book created by employees of our ad agency, written and illustrated entirely in-house. The story follows Clarence, a rain cloud struggling to find his purpose, ultimately sharing a message of inclusion, resilience, and self-worth. Each sale of the book benefited the National Pediatric Cancer Foundation.
My Role
Concepted and produced the book’s launch shoot with the creative team and photographers.
Managed production details including talent, locations, timing, and props.
Ran paid social campaigns and giveaways to promote the launch and drive sales.
Set up publishing logistics through IngramSpark, securing the ISBN and managing pricing and distribution.
Collaborated with the illustrator to create custom merchandise for influencer PR boxes.
Coordinated influencer outreach to build buzz and boost awareness.
Tracked campaign results and compiled analytics for a post-launch case study.
Produced, edited, and animated the case study video featuring the book’s creators.
Results
We raised $10,000 for the pediatric cancer research.
Case Study Video
Social Photography
Giveaway and Influencer Boxes
We sent 30 custom-designed boxes to family influencers, each featuring a copy of Clarence’s Greatest Gift, custom slime, a Miles the Rooster tote bag, character buttons, and a coloring sheet. To expand the reach, we also hosted a social media giveaway offering followers a chance to win the same exclusive box.
